Neither a discount scheme nor a newsletter, but a programme built on three moments. The mechanism is always the same — what it becomes in substance depends on your business.
A tool or a piece of information the prospect uses for themselves, before they ever speak to you, and that they cannot get anywhere else. A cost calculator, a position assessment, an early estimate, a checklist — those are examples, not a menu. What it becomes follows from your business.
A reason to get in touch that is not a newsletter: support at exactly the moment your customer really needs your product. That is when attention is welcome rather than a nuisance.
The referral link leads to the utility from the first moment, not to a sales page. And because the path runs through the link, it becomes countable for the first time who brought whom — instead of 'somebody mentioned us'.
A gift gets passed on. An advert does not.
We design the programme with you and build it during the build phase.
Genuine utility that you can give away. That is the hurdle: without it the programme becomes advertising in disguise and does not work.
Build · one-off · €7,000 – 15,000
What it costs →Four construction decisions that were actually made this way in the system — open to questioning, not merely claimed.
Where the data doesn't support an answer, the system hands the case to a human instead of guessing.
Anything suspicious is flagged and reviewed, not deleted. A genuine enquiry dropped in silence is the most expensive mistake such a system can make.
No assistant promises a price, no report changes an ad account. The model explains, the human commits.
Documentation is enforced, not written on the side. An outside developer understands the system in two days.
It starts with a conversation about the goal, the scope and what is realistic. If the system doesn't fit, that is said at the end of that conversation — not in an invoice.
